Pleasure to meet you.
Over more than 25 years in the industry, I've formed a few beliefs:
I believe good design is good business. I believe good products are "useful", not "usable". I believe designers can bring a unique and valuable perspective to product and business strategy. And I believe there's no substitute for testing, data, and user feedback.
I started out as a web developer and that's what I did as a day job for a good 4 years before transitioning to design. I even used to write a blog about CSS implementation and browser quirks.
I moved from Boston to LA in 2003 and began designing full time working on Nestle products at McElroy Advertising. Around that time, CSS 1.0 was released and I converted our sites from HTML table layouts to this new technology (thanks, csszengarden.com!).
When I'm not breaking the internet with world-class design, you can usually find me in my woodworking shop or under a small pile of cats.
