Here are some things I've made, both with my teams and on my own.
Please reach out directly for additional case studies and examples of my work as both a leader and practitioner.
I had the pleasure of working with The Boring Lab to reenvision their VMS admin suite, The Boring Toolbox. We stripped it down to its bare essentials and rebuilt it from the ground up, incorporating data collected from user interviews and leveraging clever UX patterns to enable powerful new features like bulk editing and rapid report generation.
As VP of Design at Kajabi, I led and scaled a team of 10 designers with whom I rebuilt the entire B2B application including restructuring the data architecture, redesigning the UI, boosting SUS and CSAT by ~30%, developing a robust design system, and improving key experiences across the platform.
Sensing a pattern here? I'm often brought in to help established companies in a stage when they've decided to take design more seriously and put some budget behind it. This often means rethinking the (often fairly old) product from the ground up. Hence why you see several global redesigns in this portfolio.
As VP of Product Design and Brand Creative at Weedmaps, I led 20+ designers, researchers, and writers with whom I created a sophisticated design system and conducted a global redesign across both the business suite and consumer products.
Independent consulting for small and mid-size companies like Onsemble, The Boring Lab, Remento, and you.
As Design Lead at Google, I led a team of four designers responsible for the consumer experience across all video monetization products associated with YouTube and AdWords for Video.
As Design Lead at YouTube, I founded and led the company’s first-ever global redesign and developed it’s first design system. I also redesigned the commenting system to include modern features like threads, account management, and “magic” sorting and filtering.
I create and maintain a tiny but robust design system called Clear, which I offer free for both personal and commercial use under the MIT license. It’s great for kickstarting a project, systematizing your product, or rapidly prototyping your ideas!
I co-invented textPlus and served as it’s Sr Director of Design and Front-End Dev.
We worked closely with Apple as an iPad 1 launch partner (we had pre-release devices!) and with the big brains at Kleiner Perkins who were chief among our VCs.
