Kajabi is a leading online education platform valued at $2B. At 13 years old, it was in need of a serious rethink. This is how we did it.
In that time, I scaled my team, conducted a global redesign, developed a sophisticated design system, created our first AI features, reinvented our core components and data structure, and boosted user happiness metrics across the board.
Team: 11 designers
Company size: 450 humans
Valuation: $2B
Arena: Online education
At 11 years old, Kajabi was showing its age and, in a field bustling with younger competition, that’s a dangerous thing. Our redesign brought excitement and credibility to the brand and the product, helping solidify our place as not only the industry-leading incumbent, but as the best all-in-one solution for the broadest set of customers in the field.
We discovered something troubling while evaluating known pain points on the platform: our core product creation experience was causing problems.
We leveraged Sage to quickly design and test several possible avenues, landing on a solution that reduced steps, simplified language, introduced a live updating preview, and incorporated vital dependencies like offer creation and payment processor configuration, resulting in a 59% boost to sellable products on the platform.
Sage might be the most sophisticated design system I’ve ever worked with, due largely having a dedicated engineering team who could build absolutely anything we designed, and do it right quick.
1:1 codebase/design elements, a token system, a strict naming convention, and a bit of discipline produced a system that enabled lightning-fast turnaround times for both testing and production-ready implementation.
