Design is serious business

Hi, I’m Jason. I lead teams who design wonderful products that move the bottom line.

I’m an LA-based design leader with over 20 years of experience leading and scaling teams that ship industry-shifting products for companies like Google, YouTube, and Kajabi.

My teams deliver effective, impactful products built on research and insight-driven design. Our work enables businesses to compete in a world where “good design” is no longer good enough.

When I'm not breaking the internetworld-class design, you can usually find me in my woodworking shop or under a small pile of cats.

How I work

This is a brief overview of my experience, values, and a few key projects, in handy deck form.

Patents and inventions

In my seven years at Google I was granted 11 patents, mostly having to do with the global redesign of YouTube that I conducted in the second year of my tenure.

clear | design system

I created and maintain a design system called clear, which is available for free under the MIT license for both personal and commercial use. It takes advantage of state-of-the-craft tools and techniques like variables/tokens, variants, and base components to provide a simple, customizable, and extensible system.

Case studies and project samples

Please reach out directly for additional case studies and examples of my work as both a leader and practitioner.

As VP of Design at Kajabi, I led and scaled a team of 10 designers with whom I rebuilt the entire B2B application including restructuring the data architecture, redesigning the UI, boosting SUS and CSAT by ~30%, developing a robust design system, and improving key experiences across the board.

See case study

Sensing a pattern? I’m often brought in by established companies entering a new phase where they’ve decided to take design more seriously and fund it appropriately. This often requires a fundamental rethink of the product’s user experience and design, hence the global redesigns you see on this page.

As VP of Product Design and Brand Creative at Weedmaps, I led 20+ designers, researchers, and writers with whom I created a sophisticated design system and conducted a global redesign across both the business suite and consumer products.

See case study

As Design Lead at Google, I led a team of four designers responsible for the consumer experience across all video monetization products associated with YouTube and AdWords for Video.

Case study coming soon

As Design Lead at YouTube, I founded and led the company’s first-ever global redesign and developed it’s first design system. I also redesigned the commenting system to include modern features like threads, account management, and “magic” sorting and filtering.

Case study coming soon

Independent consulting for small and mid-size companies like Onsemble, Remento, A Little Drive, and you.

Learn more

I co-invented textPlus and served as it’s Sr Director of Design and Front-End Dev.

We worked closely with Apple as an iPad 1 launch partner (we had pre-release devices!) and with the big brains at Kleiner Perkins who were chief among our VCs.

Case study coming soon